Author: tech ed

Design Brief
Windshield Flyers
Overview:
You will be creating a business flyer or invitation to an event. You will decide where you would be distributing these and who your demographic is when designing your flyers. Windshield flyers are a typical examples of unsolicited advertising. Have you seen these before? People often hand them out in the street in large cities, at festivals, and they can also be placed on vehicle windshields.
Input (What do you need to know before you begin?)
You can choose any business, festival, opening event, sale, etc. This can be a restaurant opening, sky-diving company, salon, etc. This does not have to be an existing business– You can make it up.
Brainstorm the information you will have to include. Think about possible colors, images and styles to reach your demographic. You want to give people the necessary information ——> who, what, where, when , why, how?
Process:
Open MS Publisher
Flyer # 1—Choose a template from the design gallery.
Flyer # 2– Begin with a blank document, Landscape orientation, 11 x 8.5” and use shapes, lines, patterns, and images to create your own designs. You will need to bring in a photograph to scan and incorporate into your flyer.
Flyer # 3– Completely RE-DESIGN flyer # 1 or 2 but you may only use black and white, start with a BLANK DOCUMENT. This flyer must include the same information, but it must be set up in a completely different way (layout, fonts, images, etc.)
* One of the three flyers must be set up as a landscape.
Answer the following questions:
Who? Who are you? Who are you trying to reach with your flyer?
What? What are you advertising, selling, or inviting people to?
Where? Where are you located? Do you have a web site, multiple locations, etc?
When? When are you open , when is the sale or event? You may also direct people to a web site to get this information.
Why? Why should people choose you or attend your event?
Design your ad using the ‘Elements & Principles of Design’ discussed in our first project
Save when you are done (it is a good idea to get into the habit of saving every 15 minutes or so)
Name your files and save them to your H-Drive (permanent storage) You can use a flash drive as back-up.
Use graphics from stock photos, copyright free images, Google images, clip art, your own photos etc.
Answer these questions:
Output
Show your instructor your three completed flyers before printing.
Use “review” tools to check spelling and grammar.
Print preview
Print...send to the Laser printer
Complete an engineering report and post all on your Weebly portfolio.
Turn in your printed work (three flyers stapled together) for the final grade
Feedback
Peer and instructor feedback, suggestions, etc. will be given during working class periods

You will have a chance to find images other than clip art available on MS Publisher. Here are the sites you are permitted to browse for royalty free images:
http://www.stockphotography.com
Www. Everystockphoto.com
Www.clipartconnection.com
Www.google.com (click “:images”)
www.deviantart.com
Note: be aware that images require enough digital size to print clearly!! You teacher will show you how to do this.

Get Started…..
Flyer # 1 (template): What is the purpose or topic of this flyer?
Where would you distribute these?
Who is your demographic ?
What colors, fonts and images will help connect to your audience?
What information will you include?
Who?
What?
Where?
When?
Why?
How?