Author: Samuel Adams

Advanced Graphics Senior Final Project

You are familiar with the LOGO and SLOGAN initiative recently tried and failed in Rhode Island. (Cooler / Warmer) One of the reasons the scheme failed so miserably was that the people doing the design work had no connection to RI at all. They were a group of Ivy-leagued know-it-alls that thought they were smarter than everyone else and that they could simply sell whatever they came up with to the people of that state. RESEARCH is the key to a successful advertisement campaign. “You have to use graphics to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world.” (Michael Bierut)
Pick out an area/city/town that you have a personal connection with to mount a full-blown promotional campaign. Do some research and record the facts you find. Use these facts to develop an idea via of symbolism for a LOGO design. You begin with a paper sketch that you will use to develop the idea. See me if you need help or clarification. You will scan the sketch as part of the project and include it on your Weebly. Next, design a proper slogan complete with color, font and customized via Illustrator to be a customized version that you could copyright as your own. Be prepared to show any and all of your work as part of this project. You will also design and make brochures, posters and a PowerPoint or video used as a promotional tool that could be aired on television or the internet.
Additional requirements:
Promote: recreation, commercial potential, education opportunity, taxes, cost of living, quality of life, etc….
You will create the designs in PhotoShop and Illustrator only
You will print all the products on quality stock.
You will publish all work to the Weebly portfolio.
You may post video on YouTube and provide a link if you wish
You may include making promotional items such as tee shirts , etc.
You have the remainder of the school year to complete this task.
GOOD LUCK